About Us
CHIC MOTION why...? Why not!
Why? Why not!
Chic.Motion was born from a specific need: to find something different, something sophisticated that could blend performance, style, and the desire to have fun in every possible way. We couldn't find the right mix of these essential ingredients for the true pleasure of cycling—so we decided to create it ourselves.
We started with simple ideas, then pushed the boundaries of our vision: selecting the boldest graphics, the finest materials, and the most perfect details. All of this translates into CHIC.MOTION. It has arrived!
A deeper look
Our background isn’t road cycling. We come from much "grittier" worlds: Downhill and Motocross. For various reasons, years ago, we decided to pivot toward the world of "lycra"—the universe of aerosuits, jerseys, and bib shorts... something we were absolutely not used to.
Let’s just say we got comfortable with the tight-fit gear pretty quickly, but something was still missing.
We realized the scene lacked those specific graphics, those bold colors, and those sharp details that capture the true essence of racing, speed, and raw style. That’s exactly where the idea was born: to create something entirely new. Something that isn’t meant for everyone, but something that those who get it will absolutely love!